Johnny Lucero’s Piston Clothing produces the Sons of Anarchy Outerwear Collection
by Andrew Asch, Retail Editor California Apparel News, February 29, 2012
For years, brothers Johnny Lucero and Eric Anthony faced off in a friendly completion, each designing clothes for the hot-rod set. More recently, the family competition has played out through licensing biker jackets from popular TV shows and movies with a need for speed. In December, Anthony’s Steady Clothing label, based in Santa Ana, Calif., licensed the satin racer’s jacket from the hit movie “Drive.” Lucero, who shares office space with Anthony, refused to be outdone by his brother.
Get a first glimpse of Sons of Anarchy outerwear by Piston Clothing at the MAGIC trade show in Las Vegas February 13 – 15th. Piston Clothing is exhibiting at the Mandalay Bay convention center, in the STREET section, booth # 29021.